CARLY
KEYDEL

AI-Native Chief of Staff & Strategic Operations Leader

say hello!

email me @

carlykeydel@gmail.com
Hi! I’m Carly   a Chief of Staff and operations leader who builds the systems that let companies scale without chaos.

I've spent my career building the connective tissue inside growing companies. Rebuilt teams, stood up OKR frameworks, automated investor reporting, and kept organizations moving when the road map changed overnight. Most importantly? I do everything with a human-first mindset.

EXPERIENCE

Most Recent

Syntracts

12/2025 - Current

Chief of Staff

Built operational infrastructure from zero. OKR framework, rhythm of business, investor reporting automation, and internal ops hub within 90 days.

Underdog

8/2024 - 12/2025

Manager, Program Management & Ops - EPDD

Cross-functional operations across a 200-person Engineering, Product, Data & Design org at a fast-scaling sports tech company.

emagineHealth

05/2023 - 08/2024

Director, Project Management

Rebuilt a junior PM team from the ground up. Delivery standards, multi-client portfolios, and department leadership through significant growth.

Attain Partners

03/2022 - 04/2022

Manager, Project Management

Led 10+ concurrent Salesforce implementation projects for education and nonprofit clients, managing $1M+ budgets. Drove Agile transformation cutting delivery timelines by 25%.

BACKGROUND

In a previous life

Before the ops leadership roles, I spent nearly a decade in consulting and agency environments; building PMOs, managing client portfolios, and learning how organizations actually work from the inside out. That foundation is why I can walk into a company and know what it needs before it does.

Enterprise Project Management

Large-scale Salesforce implementations, loyalty SaaS projects, and digital marketing ops across enterprise clients. Where $1M+ budgets and delivery discipline became second nature.

  • Enterprise PMO
  • Salesforce & B2B SaaS
  • Agile Delivery

Merkle · Attain Partners · Alteris Group · 2017–2022

Marketing & Brand Operations

Natural Retreats · Brandscape · 2015–2017

Marketing operations across multi-brand portfolios, digital campaigns, and client accounts. Building connective tissue between strategy and execution in fast-moving environments.

  • Marketing Operations
  • Client Management
  • Campaign Delivery

Events & Experiential

Activate · Tagkast · Red Frog Events · The Clifton Inn · 2013–2015

350+ events, national mobile tours, and experiential campaigns. Vendor management, on-site operations, and complex logistics under pressure.

  • Event Operations
  • Vendor Management
  • Field Operations
VALUES

How I Work

People first, systems second

The best operational infrastructure is built around how people actually work, not the other way around.

Speed with intention

Fast doesn't mean reckless. I move quickly and make sure the direction is right before the whole org follows.

Clarity over complexity

If it takes a paragraph to explain, it's not ready yet. I push for decisions, communication, and systems that everyone can actually understand.

Build, don't just manage

Anyone can maintain a system. I show up to build the one that doesn't exist yet — and make sure it outlasts me.

13+

years of experience

PMP

certified professional

200+

person orgs supported